Announcing PhotonIQ: The New AI CDN For Accelerating Apps, APIs, Websites and Services

Driving Low Latency With Global PoPs

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Everyone is familiar with major cloud providers’ regions and what happens to businesses when a main location goes offline or has poor performance. It can have a lasting economic impact across the country or multiple countries. Once a customer can’t order food service, find a ride, get directions, or make a purchase, they may choose not to use your business again. We live in a real-time world where the demand is no longer in minutes or seconds, but in the milliseconds. Points of access have become more critical - as we are soon challenged with managing trillions of events in minutes.

Macrometa’s Global Data Network (GDN) is built upon Points of Presence (PoPs) - data centers located in strategic geographical locations around the globe. These data centers serve as a point of access to enable organizations to leverage distributed applications and services with incredibly low latency. Let’s walk through more details about PoPs and Macrometa’s GDN. 

How do Points of Presence work?

A PoP is a physical location, or an artificial demarcation point, that connects sites or communication networks. To access the internet, a PoP communicates with the network access point which is the point where networks exchange access requests.

When a user requests access, that request goes to the nearest PoP to the user. So if you are in Atlanta, the Atlanta PoP would respond to that request. The access request reaches internet exchange points where the information is then exchanged and the user gets access to peer between networks.

Generally speaking, the larger the PoP network, the less latency there is, resulting in a better user experience. If there is a data center connection failure at the nearest PoP, the request can be rerouted to the next closest PoP with no service interruption. The latency difference may be barely noticeable if the next closest PoP is still in a similar region.

A network independent of cloud providers

The Macrometa GDN is available in over 175 cities - or PoPs around the world. Macrometa puts data into action and offers ready-to-go or customized solutions that can deliver real-time and event-driven apps and APIs into more than 2B users and 10B devices in 50ms. Our global PoPs can also act as a geo-distributed cache for fast application performance.


Macrometa has built a network on top of five different service providers that include cloud providers, telecom providers, and CDNs. Our service provider partners include Akamai (who acquired our partner Linode), Cox Edge, AWS, and Google Cloud. Because the GDN is on top of routes and capacity provided by transfer providers who have different economics and pricing than typical cloud providers, it can result in significantly less costs than the cloud. Plus, the diversity means you don’t have to worry about outages with one provider - or in one location - affecting your bottom-line. 

More control over data location, compliance, and costs

With Macrometa, your solution can include fabrics for multiple regions in the GDN. The GeoFabrics feature allows your organization to use a subset of regions, all based on your own criteria and not pre-generated (such as US, Europe, or Asia). GeoFabrics helps organizations comply with local data regulations (such as GDPR) and reduce read/write costs associated with global replication. GeoFabrics offers more options when data should be stored/accessed - with a simple on/off switch. With GeoFabrics, organizations can just select the regions they need and Macrometa will handle all of the operations.

The flexibility to choose your cloud environment

With Macrometa, your organization can choose our cloud with the GDN PoPs, or choose a multi-cloud or hybrid cloud where you're on-prem and in the cloud. Or Macrometa can be deployed in a virtual private cloud or in your organization's on-prem data centers - to leverage your existing investments or adhere to company or local security policies. If you are currently using a specialized cloud provider, have contractual obligations with an existing provider, or would like a service outside of our 175+ PoPs, you can work with Macrometa to include them in your network.

Learn more today

The Macrometa GDN can meet modern performance demands in a geographically distributed system. If you want to see Macrometa in action, request a trial or talk to an expert.

Photo by NASA on Unsplash

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