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What is Product Discovery?

Understanding how customers find and choose products

Product discovery refers to the process by which customers find and choose products to purchase. It involves understanding how customers search for products, what influences their decision-making, and how businesses can optimize their product offerings to increase visibility and appeal.

In the digital age, product discovery is often facilitated by technology, such as search engines, social media, and online marketplaces. Customers can easily search for products, compare prices and features, and read reviews from other customers, all from the comfort of their own homes.

Understanding customer searches

To improve product discovery, businesses need to understand how their customers are searching for products and what factors influence their purchasing decisions. This requires collecting and analyzing data on customer behavior and preferences, such as search terms, click-through rates, and purchase histories.

Analyze customer behavior

By analyzing this data, businesses can identify patterns in customer behavior and adjust their product offerings and marketing strategies accordingly. For example, if customers frequently search for a particular type of product, businesses can prioritize offering that product and optimizing their product descriptions and search terms to improve visibility.

Reach more customers

Product discovery is particularly important for businesses operating in competitive markets, such as eCommerce or retail. By improving product discovery, businesses can increase their visibility and reach more customers, ultimately leading to increased sales and revenue.

In addition to data analysis, businesses can also leverage technology to improve product discovery. For example, recommendation engines can suggest products to customers based on their browsing and purchase history, while search algorithms can provide more accurate and relevant search results.


Product discovery is a critical process for businesses looking to reach more customers and increase sales. By understanding how customers search for products and what influences their purchasing decisions, businesses can optimize their product offerings and marketing strategies to improve visibility and appeal. With Macrometa's real-time edge compute and analytics capabilities, businesses can gain valuable insights into customer behavior and preferences, ultimately improving their product discovery and driving growth.

Learn more about how Macrometa's eCommerce and retail solutions can transform the customer journey and boost profits, or chat with a solutions expert.

Related reading:

Ecommerce and Retail Technology

Understanding the eCommerce Customer Journey

360 Customer Data: Understanding Your Customers Like Never Before

What is an eCommerce Hub?


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