eCommerce is transforming by moving from the cloud to the edge, bringing new architectures and needs such as front-page customization by rendering a user-customized page at the edge, serving product catalog and details as APIs, autocomplete search and feature search, and more. This move enables Macrometa and Akamai to help large eCommerce providers and merchants to innovate faster. Akamai delivers the industry’s best Time To First Byte, with Macrometa powering the best Time to Interactive metrics. The combination results in better conversion rates and revenue improvements for eCommerce customers.
Retail is poised for a transformative leap - just as soon it solves the problem of fulfilling customers’ escalating expectations while also maintaining a healthy bottomline.
Real-time data helps retailers do just that. Now, retailers can monitor transactions as they are happening, offer personlized frontend experiences, and make quick decisions to profit from real-world changes.
Create geo-specific experiences
Create geo-specific experiences across multiple channels at global scale with omni-commerce APIs.
Boost profits and satisfaction
Boost profits and customer satisfaction with real-time inventory and product catalog.
Fight cart abandonment
Fight cart abandonment with in-region shopping carts that accelerate response times.
Optimize supply chains
Optimize supply chains and save warehousing costs with real-time inventory change feeds.
Monetize trends with real-time product leaderboards.
Deliver enriched experiences
Deliver rich contextual identity-aware experiences with headless eCommerce backend.
Personalize buying experience
Personalize the buying experience with insights for serving front page content, promotions, recommendations, and offers.
Improve forecasting with centralized reporting of product and inventory counts across multiple geographies, storefronts, hubs, and warehouse.
Automatically comply with data privacy, transparency, and cybersecurity requirements with geo-pinned and geo-fenced data.
Create personalized omnichannel experiences
Shoppers crave flexibility. They want to browse and buy on their preferred channels. They prefer to try, pick up, and return items at the most convenient locations. And, they expect the fastest delivery -- same day, anyone?
Macrometa powers the snappy omni-commerce experience your customers expect. Let them buy anywhere on any device and deliver superfast everywhere. Let them try at the most convenient location, pick up from their closest location, and return at a separate destination. Offer truly personalized recommendations and offers on the front page. Deliver from the nearest locations and increase store footfalls with expanded pick up and return options. All without increasing costs.
Increase inventory turns and reduce fulfillment costs. Make pricing decisions on the fly based on real-time data and keep exact product and inventory counts. Retailers have the ability to reduce markdowns due to misallocated inventory and ship from stores where the merchandise is moving slowly. They also need to Increase store footfalls and add-on sales in the store to improve profitability.
Macrometa reduces costs by providing a real-time view of global inventory counts and product performance. This helps retailers make better and more informed decisions around inventory and restocking, fulfillment and returns, and personalized recommendations and offers. Macrometa boosts profits by improving the frontend experience for shoppers with advanced search and autocomplete, real-time updates, and personalization.
Usher in the future
The store fronts of the future will be filled with innovations such as smart shelves, virtual mirrors, walk-out check-out, and personalized buyer paths. Immersive customer experiences require real-time interactions in milliseconds to support analytics, AR, and AI.
Macrometa gives retailers the system and tools they need to start innovating today and become future-ready.