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What is Dynamic Content?

Dynamic content is content that automatically adapts and converts to user-specific and pre-defined conditions. Dynamic content on a website anticipates scripts and applications synchronously working with static content over a server. Personalization and adaption of the content rely upon the user’s request data, and the content to be delivered adjusts according to retrieved data from the user. Dynamic content allows websites to adapt to different web users as it obtains the specific requirements of the user and the data is then coordinated with customized content after adapting to user specifications. 

Dynamic content possesses enhanced features to make a website user-friendly as it alters accordingly to the viewer’s needs. Static content may offer an edge over dynamic content in terms of efficiency but it requires manual updates and remains the same for every user. Dynamic content, on the other hand, is based on server-side architecture to generate user-specific content dynamically. Furthermore, dynamic content has become dominant in the industry due to its responsiveness, adaptive data retrieval, and user-friendly behavior over the past few years.

Businesses are keen to attract and strengthen their consumer base by providing hyper-relevant and engaging content to users. The downside to dynamic content is that it can be slower, since most Content Delivery Networks rely on static content that caches for quick access. Server-side scripting and processing developed over PHP or ASP.NET languages involve the dynamic delivery of content to the user according to the user-specific parameters, for instance, time, location, name of browser being utilized, and other preferences. Many major web applications and social media platforms such as Netflix, Facebook, Twitter, Amazon, etc. provide dynamic changes to each user according to their preferred queries to entertain the consumer with only desired content to be displayed.

Dynamic content has some benefits over static as such content is immediately responsive to search queries as well as a user’s preferences. Moreover, dynamic content offers interactivity as the user independently manages the content over a side with specificity and responsivity to relieve the user from unnecessary content. While on the other hand, it is more expensive as website hosting cost is high due to responsive content.

To develop a fast, highly scalable, and responsive website, Macrometa offers the use of its Global Data Network or GDN which makes it possible for clients to create dynamic content at the edge, aiding to achieve consistency and high responsiveness. It also provides website developers with state-of-the-art modification of dynamic as well as static content with low latency at the edge through GDN.


Dynamic content has been transitioning to becoming a necessity for online visitors as user-driven websites and applications are already making a difference. Dynamic content is useful not only for social media platforms but also aids in internet marketing. Macrometa’s dynamic content at the edge makes it a useful asset for businesses to enhance and expand their customer base without sacrificing speed.


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