Financial institutions must provide personalized, timely customer experiences while addressing data privacy and security concerns. Legacy architectures struggle to meet these demands for real-time data capabilities. There is a better way to leverage existing investments, protect data, and harness real-time insights to exceed customer expectations.
Untangle the myriad of data sources
Financial institutions have been at the forefront of customer relationship management for the past few decades. However - all the new and historical data collected from so many sources makes it difficult to extract value in real time. Just adding a new analytics tool or database will only increase complexity - the answer is a solution that can integrate, synchronize, and analyze data for a real-time unified view.
Deliver “spot-on” offers with real-time analytics
To remain competitive, financial institutions cannot wait hours or even days to deliver personalized promotions. Advanced analytics and algorithms can help predict the right offer and deliver it at the right time. If a customer opens a furniture credit card, it may be the right time to offer a home equity loan. Customers are overwhelmed with the amount of options, and having a compelling, relevant, and timely offer can help them act quickly.
Maintain trust with proactive threat monitoring
Financial institutions cannot afford data breaches or fraud - whether it is loss of data, funds, operational time, or customer trust. Catch fraudsters in the act or even before they have done any damage with real-time per event fraud detection. Low latency, real-time analytics at the edge gives you those key milliseconds to thwart transactions and prevent new ones from occurring to minimize losses and future risk.
Simplify compliance and data privacy
A single view of customer data - from multiple sources - can be used for Know Your Customer (KYC) compliance and Anti-Money Laundering (AML) regulations, while also verifying customer identity and ensuring that they are who they say they are. Geo-fencing enables local, real-time processing and data compliance. Data anonymization and tokenization preserves data utility while helping you to adhere to GDPR/PII requirements. Encryption and user authentication help keep data safe while ensuring only authorized users have access.
360 Customer Data
Aggregate data with real-time analytics and reporting to make the most of your customer data. Be alert to customer service demands, trending threats and what products match your key personas. Learn what areas of your operations show risk and what areas perform well or may need improvement.
Seamless Personalized Experience
Simplified data integration and APIs let you provide a personalized omnichannel experience so every customer thinks they are receiving white glove service, while reducing redundancies and overall costs.
Generate Next Best Offers (NBO) and develop innovative products with a full 360 view into your customer across data locations so you can analyze behavior patterns and even predict what they need next.
Secure and Easy Mobile Banking
Universal peer to peer messaging lets you safely exchange financial information to make mobile payments. Go beyond the branch with check processing, instant loan approvals, and credit card offers at the edge.
Optimize Website Performance
Increase your SEO ranking with low latency at the edge and provide a better experience for your customers. Instantaneous page loads are powered by dynamic page optimization and geo-distribution. Blazing fast typeahead search delivers more relevant and timely results.
Fast Credit Checks and Loans
Execute checks and perform analytics on data in real-time between trading systems, compliance, and reporting engines. Make dynamic loan or credit offers and actuate credit score/payment history in real time.